Garden of Life needed a fresh way to stand out in a crowded category while staying rooted in what makes the brand different: real, potent ingredients and a deep connection to nature.

I partnered with agency teams to help direct the story and creative, then carried the campaign across the broader brand ecosystem to ensure it stayed cohesive from awareness through purchase.

The campaign gave Garden of Life a distinctive, flexible creative platform that could live consistently across consumer touchpoints while adapting to different products, channels and stages of the journey.