Garden of Life needed to introduce its Sport line in a way that felt credible in the performance space while still staying true to the brand’s identity.

Creative directed the launch video from concept through execution, partnering with our agency to bring the idea to life. I then worked with the internal creative team to execute the supporting marketing materials and extend the launch across consumer touchpoints.

The Sport Protein became one of Garden of Life’s best-selling protein offerings, and the line was later expanded—showing strong consumer traction and continued growth potential.